Ok in this post we'll be covering, you guessed it texture, color and tone or value. Woot-woot!
Color is only important any time your image is not an actual black and white (duotones, quadtones, ambrotypes,cyanotypes etc. still count as color) and the colors in an image can do more than just show what color things are in real life. Colors have a direct connection to our psyche and this can be exemplified by some of the terminology that we use on a regular basis. I saw RED, he doesn't know any better he's GREEN, I'm feeling sort of BLUE, etc. This means that we can use colors very effectively to communicate certain feelings. Some of the most straightforward examples of this can be seen in paintings from Pablo Picasso's "Rose Period" and later his "Blue Period". This is really just a call to think about our psychological associations with colors, I'll list a few here.
Red: Hot, emergency, exciting (sports cars), sexy (blush make-up, lip stick) NOTE: this is the first color that the eye will go to unless white is present in the image.
Green: Envy, fresh, sickly, verdant, moist, natural
Blue: Sad, cold, dead, calm, wet, soft
Yellow: Bright, happy, gold, happy again...
Violet: Beauty, very calm, colorful, light and airy
I hope that from these few examples you get the idea that the use of color can have a huge impact on how our images are "taken" or understood by the viewer. Again notice how some of the words used to describe these colors are words that are more commonly used to describe human emotions. If you want please feel free to add to this list with other colors and the way that these colors "feel".
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